|Andrew Lang, designer of Cycloc Photograph: Luke Hayes/guardian.co.uk|
The theory that states that the simplest ideas are the best is proved in spades by the Cycloc – the brainchild of product and industrial designer Andrew Lang. That's not to undervalue its genius, which delivers a practical solution with an injection of edgy art installation style. So, what exactly is it? Put simply, the device is a cycle storage solution that dexterously solves the problem of bike storage in confined spaces.