November 12, 2009

NYC Bike Fashion Show

Chic cycling, street style at 'Bike Style' fashion show in NYC. Credit: Emma Grady

Hudson Urban Bicycles (HUB) in the West Village, New York City, hosted Bike Style Saturday night, a fashion show premiering chic urban cycling looks. Friends of HUB donned tailored bicycle wear--blazers, cropped pants, and caps--from designers Lela Rose, Reiss, Sheila Moon, and Outlier; strutted and danced 'cross the runway to DJ jams; mounted European-origin bikes from Batavus, Abici, Moof, and Linus, and rode out into the rainy NYC night. Click through for our videos--the def jams might have you chair dancing--and more photos from the show.

Riding Style: blazer, by Reiss, bag by Po Campo, bike by Churchill. Credit: Emma Grady

George Bliss, HUB owner says, "By presenting fashion-forward clothing designed with the bicyclist in mind, we are changing the way modern Americans view cycling. We want ʻBike Styleʼ to show people how a bicycling lifestyle can be convenient for everybody, especially trendsetting New Yorkers."

Function Meets Fashion: Bike Lock as Belt

Folding Style: Pant by Reiss, jacket by Nau, bike by Brompton.

Unfortunately, at the close of the show George announced that HUB will close in one week--due a hike in rent-- but will reopen at a different location in the future. Visit The Hub Blog to follow them and for more event coverage

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